Regulatory

The Canadian Radio-television and Telecommunications Commission (CRTC) publishes regulatory guidance at http://www.crtc.gc.ca/eng/dncl_info.htm#tel. Splice is happy to discuss these regulations with your organization and facilitate conference calls with the CRTC to obtain advice on the handling of various notification and marketing scenarios.

Splice has summarized the CRTC regulations with regard to automated dialing devices (ADAD’s) and provided examples of commercial use calls that are both notification and marketing oriented in the attachments below.

The quick summary is that the CRTC, just as the USA implemented 3 years ago, wishes to allow businesses that have existing relationships with customers to continue to be able to do business with them by phone for both notification and marketing purposes. There are nuances to the regulations and please see the CRTC website and Splices documentation for important details. If an ADAD device is used (Splice’s Managed Services qualify as an ADAD) the National Do Not Call Legislation allows for:

Notification calls to existing customers within 18 months of the last transaction because the CRTC assumes that a business relationship exists during this time.

Marketing calls are also permitted within 18 months with the addition of some simple requirements noted in the document links.

Within certain criteria, and with prior permission by a customer, both marketing and notification calls are permitted to customers greater than 18 months after the last transaction. The documentation in many commercial account and membership programs does allow for marketing permissions, but you will have to check your organizations.

What the CRTC is really wanting to crack down on are Telemarketing calls which are generally calls to non-customers that an organization has no prior permission or relationship with, in essence “cold-calls”.

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