Voice Research

What Does Splice’s Benchmark Research Indicate?

We track the results of all client campaigns in a database that clients can also use to benchmark their campaigns. We learned the following very positive testimonials to the effectiveness of voice messaging. The results are the same for both notification messages and messages where the first half is notification and the second half is marketing. This means customers appreciate added value information, followed by relevant marketing information.

Customers listen for an average of 40+ seconds per 60 second message, or 60% listenership

45% of messages are received live by customers, 55% go to answering machines. 

53% of all customers listen to the entire message

95% listen at least 10 seconds, long enough to achieve awareness of your organization and the purpose of the message

Only 15% of customers listen to less than 20 seconds, which means they still listen long enough to understand the main message

Less than 0.1% of customers ask to opt out of future Splice messages

Rapidly Growing Customer Acceptance

 Human research indicates that emotions influence your customers and employees to listen to, remember and act. The human voice, in particular a spoken first 
       name; evokes emotion much more powerfully than just the written word.

  Up to now, we would not have recommended voice messaging for anything other than occasional use. However, the quality and ability to mass personalize messages, 
       means Splice's RealTalk360° can become a permanent part of your integrated marketing communications strategy for both financial and effectiveness reasons.

  The National “Do Not Call” Registry will legitimize and grow voice messaging to existing customers, just as it did in the USA since 2005. Splice can assist all 
       companies through this positive transition.   

Enterprise Voice Applications: Why do they make sense?

Splice Software has developed a powerful group of proprietary, open source and standards based technologies, along with corporate services, to create many
standard and custom voice applications available for enterprises. Enterprise Voice Applications Integrate:

  Low cost, ease of use and ubiquitous availability of phones and phone #’s,

  Unique capacity to deliver systemized yet personalized messages to and from the customer with personality and authenticity,

  Use of the phone as an access point for computers, networks, databases and real applications that deliver real benefits to both customers and businesses,

  Strong legislation from the CRTC/FTC and other nations; to restrict inappropriate use of telemarketing, but define the terms of reference for desirable phone 
       applications that strengthen the value of a business to its customers and other individuals it has permission to communicate with.

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