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How To Find—And Define—Your Brand Voice – CMO.com

Tara Kelly, SPLICE President & CEO, writes for CMO.com about the importance of defining and implementing your brand voice, in order to succeed in the rich media environment of AI-platforms.

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Personalize Your Black Friday Outreach — Without Creeping Customers Out! – CommPRO

Tara Kelly, SPLICE President & CEO, writes for CommPRO about how to personalize your communications for Black Friday, in a time when consumers are increasingly concerned about online privacy.

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SPLICE Software Named Recipient of TMC 2017 Tech Culture Award – MarTech Series

SPLICE Software is a Winner of the TMCnet Tech Culture Award, Having Received a Grade A.

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6 Ways E-Commerce SMBs Can Offer Great Customer Service on a Tight Budget – E-Commerce Times

SPLICE President & CEO, Tara Kelly, talks to the E-Commerce Times about the importance of communication at all stages of customer journey, and how good technology “can make great customer service more affordable.”

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Press release

SPLICE Software to Sponsor, Speak, & Exhibit at InsurTechTO 2017

SPLICE Software to Sponsor, Speak, & Exhibit at InsurTechTO 2017

Industry leader in customer experience (CX) solutions to present and demonstrate personalized Voice, SMS, and Speech-to-Speech® Device Skills to Canadian technology leaders at InsurTechTO Conference in Toronto.

CHICAGO, November 1, 2017

SPLICE Software, which specializes in using big and small data and Artificial Intelligence to drive customer engagement, announced today that it will be a sponsor of InsurTechTO 2017, where it will showcase its Data-Driven Dialogs® for policyholders to insurance technology professionals in the Canadian marketplace. The conference will take place November 5 at the Westin Harbour Castle in Toronto.

“InsurTech is more than just a buzzword in the insurance industry,” said Tara Kelly, SPLICE’s President & CEO. “Technology has been a key driver of improved distribution, processing, and cost-efficiency for insurers over the past several years, and they are now looking for technology solutions to solve bigger challenges and create a competitive edge. Customer experience is high on that priority list, and SPLICE is excited to be at the forefront of CX for the insurance industry.”

In addition to sponsoring and exhibiting, SPLICE’s VP of Marketing Darin Reffitt will be presenting in the Mini-Theatre in the afternoon on the topic “Find Your Voice: Using Voice Technologies To Improve Customer Experience.” This 10-minute presentation will focus on the future impact of voice technologies and the capabilities SPLICE brings to market today to lay the groundwork for this increasingly prevalent channel of choice.

“SPLICE’s solutions for Phone, SMS, and home assistant devices like Amazon Alexa and Google Home enable our insurance clients to connect with customers across the policyholder journey via their channels of choice, without the need for internal development or long-term maintenance of standalone technologies,” said Mr. Reffitt, in explaining SPLICE’s role in InsurTech. “We look forward to demonstrating how our dialogs enable insurers to reduce costs, improve efficiencies, and increase customer retention.”

InsurTechTO will bring together InsurTech practitioners, insurers and brokers to discuss new business models and technologies which are:
• enhancing consumer engagement and the customer experience;
• building new insurance products and services;
• enabling omni-channel distribution;
• utilizing collaborative development and accelerating time to market;
• leveraging investments using new business models; and
• facilitating enterprise digital transformation.

For more information, visit the InsurTechTO website.

About SPLICE Software
SPLICE Software blends art & science in creating stronger connections and improving the customer experience for insurers, bankers, and retailers. Our cloud-based Dialog Suite™ uses Big Data & Artificial Intelligence to deliver personalized Voice & SMS messages at critical moments along the customer journey; allows you to connect with customers via their channels of choice; and, enables you to collect and manage customers’ permissions and preferences so you can personalize, test and measure like never before. For more information on SPLICE, visit our website, connect via LinkedIn or follow us on Twitter at @SPLICESoftware.

Read the Press release
News

SPLICE Software Featured in InsurTech Insider Podcast

Nigel Walsh, Partner at Deloitte and Co-Host of InsurTech Insider, interviewed Darin Reffitt, SPLICE’s VP of Marketing, during InsureTech Connect 2017 in Las Vegas.

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