Small vs. Big Data
Find out why proactive management of customer preference data can have a big impact on reach, responsiveness - and your return.
Why Small Data is a Big Deal
With the hype around big data, small data can be easily overlooked. Big doesn’t necessarily mean useful! And small data can deliver big returns – without having to invest in more technology than you already have. Simply request and apply feedback directly from individual customers.
Permission Marketing: Consent is Everything
As Seth Godin says, "Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”
We know customer permission and consent is important. And today, it is easier than ever to collect this, and other small data points, during the natural course of the customer journey.
Gartner Overview: Emerging Marketing Technology & Trends
Without correct customer contact, preference and permission data, are you really able to provide messaging they want to hear, when and how they want to hear it?
Make simple, seamless and secure data collection part of the customer journey!
SPLICE Dialog Controller™
The Dialog Controller is a simple, effective and secure solution to collect customer consent and profile updates. Ensure your customers are receiving accurate information, when and how they want to receive it.
Getting started is easy. Choose the touchpoint within the customer journey where you want to begin, and build from there. Taking this agile approach allows you to ensure your program is driving maximum value and it reduces your risk.
Rapid Opt-In Capture & Compliance (ROCC) Program
The ROCC Program enables you to generate significant increases in revenue and improve satisfaction with new and existing customers by capturing key contact data and permissions throughout the customer journey, with a highly-secure and legally-compliant verification program.
The ROCC Program is built to ensure that your customers’ preferences are properly captured and independently validated.
Engage and empower your staff, and drive results with the LeaderBoard App!
Measure profile updates and Opt-Ins LIVE by location, choose which channels to track – including social media, keep track of individual or team progress against on a color-coded graph, and track Opt-Ins on your mobile phone anytime, from anywhere.
This gamified app is the perfect way to encourage a little friendly competition between teams and uses aggregate numbers only to maintain the highest level of security and privacy. Available for download on any phone or tablet; you can set up this program in as little as 2 weeks!